Most developers think of marketing as an entity completely separated from development, however I believe that you can have the idea of marketing in the back of your mind as you develop your game, as well as make design decisions that will lead to a better chance of your game standing out in the never-ending wave of games released constantly. From in-game GIF recording systems to horse genitalia shrinking in cold weathers acting as a great marketing tool, this talk will go through several examples of “Designing with Marketing in Mind!”

Intended Audience: Independent developers (studios & individuals)

The takeaway will be the knowledge of applying marketing structures and ideas deep inside the game’s core design, and using that as a more effective and efficient way of getting your game out there without relying on “traditional marketing” tactics that require big budgets.