Patryk Grzeszczuk is the Marketing Director at 11 bit studios, focusing on game marketing and digital communication. A devoted gamer for almost thirty years and a brand/marketing specialist for the last fourteen years. He believes that games are a new language and as such should be used to tell stories that matter. As a part of the 11 bit team, he has been responsible for developing brand and marketing strategies for This War of Mine, Frostpunk, Moonlighter and Children of Morta among other titles. Doodling and longboarding enthusiast after hours.
Videogames are a new language that allow for a fresh perspective on storytelling. Keeping in mind that an engaging story — also one that pushes your message in a clear and impactful way — is the backbone of every marketing campaign, it is crucial to properly bring your narrative to life to achieve desired results.
My talk will focus on things worth remembering when promoting games and how storytelling in games may differ from other industries.
Intended audience: game designers, producers, marketing team.