Narrative in game marketing - how do you tell your stories so people will care?
Videogames are a new language that allow for a fresh perspective on storytelling. Keeping in mind that an engaging story — also one that pushes your message in a clear and impactful way — is the backbone of every marketing campaign, it is crucial to properly bring your narrative to life to achieve desired results.
My talk will focus on things worth remembering when promoting games and how storytelling in games may differ from other industries.
Intended audience: game designers, producers, marketing team.